Search engine marketing (also known as pay per click) is an extremely effective way for companies to start getting traffic & a steady flow of leads into their website in a short amount of time.
Pay per click, commonly known as PPC, is a type of internet marketing in which the website owner pays a fee to the search engine every time their add clicked. It is basically another way of gaining traffic to your website without having to spend the time 'earning it' organically.
It is not a surprise that Google is the most dominate search engine on the market. That means that there is a high likelihood that potential customers could be searching for services on this platform. As marketers, our job is to find where the potential customer's attention is & present our product in the best way possible - as many times as possible.